new farmer to farmer machinery rental is the ‘airbnb for farm machinery’, helping to bring asset efficiency to british farming an innovative new farm machinery trading platform has launched in the uk. farm-r is an online market-place allowing farm businesses to share machinery and create efficiencies for both parties, making agriculture more environmentally and financially sustainable. from the click of a button from your phone, tablet or computer, farm-r allows farmers to easily connect with each other to share machinery and transact securely.   how does the platform work? farm-r is building a community where machinery owners earn more from assets they already own and machinery renters save money by not having to buy a seasonal piece of machinery - for many it will re-duce the need for ownership all together. there are three easy steps: 1.list your unused machinery at http://www.farm-r.com/2.browse and rent3.farm more profitably and efficientlythe aim is to allow ‘on-deman...