the red tractor logo is something that british farming can hang its hat on as new international trade agreements are negotiated.  that’s the view of jim moseley, chairman of assured food standards which runs the assurance scheme. speaking at the nfu’s conference, he said that with the huge challenge of opening up international trade destinations in light of brexit, there is significant potential to use an established assurance scheme as a unique selling point for british food and drink. “the standards that red tractor food is produced to run right the way through the supply chain and are comprehensive,” he said.  “it’s something that british food can hang its hat on and use as a selling point. markets are opening up and we should take advantage of that. take the asia-pacific region as an example; they love the quality, safety and traceability that british assured products deliver.” in the uk, two-thirds of consumers recognise the logo, while half say it positively af...