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65% of brand marketers have moved programmatic in-house
brand marketers are increasingly focusing on moving their programmatic purchases of adverts in-house. according to data by the interactive advertising bureau (iab), 65% of them have already moved their programmatic buying in-house or are in the process of doing so.of those who chose to in-house their programmatic, 47% had partially move their programmatic buying functions in house, whilst 18% had moved it fully. 22% also said they had no plans to bring programmatic in-house.programmatic now accounts for 80% of all digital ad spend including mobile. emarketer further predicts that programmatic ad spend will increase to $65.6 billion or 86.2% of total digital by 2020. mobile display makes up 17% of programmatic, whilst mobile video presents 13%.the survey of 119 us brand executives found that the key benefits associated with programmatic in-housing included: improved advert performance and roi, cost efficiency and transparency, improved control and management of data and targeting, better real-time optimisation capabilities and full accountability of brand goals.however, brand marketers have clear preferences for which functions they prefer to keep external rather than in-house. 44% of respondents would prefer ad operations and trafficking creative to remain external (44%) by working with a partner. meanwhile, campaign strategy and direction is preferred to be kept in-house for 52% of marketers.“if brands are going to bring programmatic in-house, they need to understand both ...
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clickdealer brings new opportunities to profit with dropshipping vertical
e-commerce entrepreneurs all over the world are switching over to dropshipping – the model in which a merchant doesn’t own or stock inventory, but ships it directly from a vendor to the customer. clickdealer jumped on the opportunity and set up a wide range of dropshipping offers for affiliate marketers to profit on.dropshipping’s main advantage is the amount of costs the business model cuts out of the supply process. without managing stock, packaging, and shipping, the margin allows for more budget to be allocated towards marketing. this creates incredible payouts for affiliate marketers.the vertical is completely whitehat, so affiliates don’t need to worry about the threat of getting their accounts banned. the tracking pixel is easy to integrate, and the cookie session lasts for 24 hours (which is longer than the majority of current e-commerce portals offer), which leaves plenty of leeway for customers to come around and make a purchase.the clickdealer team is ready to share insights and custom creatives, as well as introduce you to the full range of products available for promotion. check out the article on clickdealer’s blog for a comprehensive guide on setting up a campaign and see for yourself how easy it is to make a quick buck in dropshipping!
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how to make vibrant video ads from your static image assets
by brian bowman, ceo of consumeracquisition.comin the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. however, mobile advertising is a constantly changing landscape. what is working for you today may not be working for you tomorrow. further, 95% of your direct response advertising creative fails to outperform the best performing assets in your portfolio, so you’re constantly working to find those 5% of creatives that are successful.over the past few years, machine learning on platforms like facebook and google has reduced the level of effort by advertisers to manage their ad targeting, bids and budgets. automation has leveled the playing field for advertisers, such that producing the best ad creative has now become the key differentiator in campaign performance.the following are the latest creative techniques and best practices to keep your ad creative performing by producing engaging video assets using still images for your asset library. this will enable you to scale video ad production, and drive profitable user acquisition and growth:there are four different categories in which all of these ads fell into: basic in motion, brand in motion, benefit in motion and demo in motion. these videos can be created with limited assets as they consist of still images and simple animations of different elements. here’s a...
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win big in the contest from the top mobile affiliate network
mobidea has launched the mainstream fever contest!this time, affiliates who enter the contest will get the chance to earn extra rev share – 25% with a cap of $1000!how can affiliates win?from may 22nd until june 22nd, they will need to promote mainstream mobile content offers, which includes the smartlink.the affiliates who actually manage to increase their revenues the most between may 22nd and june 22nd will be eligible for the prize!the winner will be announced on june 25th!want to enter this amazing mobidea contest and promote mainstream mobile content offers in style?apply right here!
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app store featured apps account for almost one third of all game downloads
featured apps on the apple app store account for almost a third (26%) of all games downloaded since ios 11, according to new data from sensor tower.the company previously found that games can see up to an 800% rise in downloads if apple chooses to add them to its curated lists.meanwhile, downloads from browsing accounted for 19% of all game installs.the sensor tower findings also showed that game downloads were highest in september 2017 with the release of ios 11. interestingly though, they’ve been higher since then.this highlights the importance of being featured by apple in order to increase downloads for app and specifically game developers.although sensor tower admits that that’s not easily achieved, app developers can optimise a few aspects. for example, ensuring a high app rating of over 4.5 stars by smoothing errors does have an effect. similarly, a solid app development and marketing plan can make a difference.here are some guides to help get you started.
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quora rolls out native image ads for mobile and desktop
question and answer platform, quora, has launched new advertising formats including image ads. the company announced that the format was available for both mobile and desktop.it follows the launch of its self-serve platform in 2017 which started with text ads. since then the number of advertisers increased from an initial 300 to over 1,000, according to the company.image ads are easy to schedule. clients simply upload a company logo and an image to display besides the ad description. using machine learning, the image is then automatically morphed into a text ad in some instances to optimise the ad for a certain page.however, text is limited so advertisers have to keep it short and focused. for image ads, the text is around 20% of quora text ads.transferring ads over from other platforms shouldn’t be a problem either, since quora uses a similar aspect ratio to facebook and other networks. on desktop, the aspect ratio is 1:91:1. on mobile, it is 1:1.
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ogury launches consent manager to help app publishers be gdpr-compliant
ogury, the mobile data firm, has launched a consent manager for app developers to become more easily gdpr compliant. coming into effect on may 25, the solution provides an easier way for app developers to adhere to the new regulations.ogury already offers a range of solutions for brands and app publishers to handle their data more effectively. the consent manager makes it significantly easier to collect user consent for apps. acting as a license agreement-management interface, it works for both android and ios devices. by using the consent manager, ogury promises a simplified user review and validation of data collection process.users can choose to opt in or out of data collection and publishers adhere to the request through a single interface.at the moment, the feature still runs in beta and is currently available to partnered publishers only via the ogury sdk.from july, the solution will become available to all publishers and finally in 2019 it will be rolled out to all app editors as well.“gdpr is a fundamental step forward for the data protection of european citizens,” said jules minvielle, chief strategy officer at ogury. “we look forward to this gdpr initiative that represents a major step forward and an undeniable competitive advantage for compliant data specialists. it is essential to ensure the consent and protection of users on the data issue. as ogury’s dedication to data protection and privacy is in its dna since launch, the issue of consent is at the he...
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mobile and app header bidding impressions going strong in q1 2018
header bidding impressions increased 70% year-on-year in q1 2018, according to pubmatic’s latestquarterly mobile index (qmi) of 2018. header bidding was driven mostly by mobile at twice the volume compared to desktop. mobile app header bidding further expanded the monetisation opportunities.in apac, the company noted a +1395% yoy growth in mobile web header bidding. similarly, emea drove a +849% yoy growth in header bidding. overall, this led to a rise in mobile ad spend of 102%.the report also found that the top five verticals by mobile header bidding were news, entertainment & leisure, food & dining, shopping and technology.at the same time, mobile app impressions through pubmatic jumped 56% during q1 2018 compared to the year before. global app impressions rose 84%.in terms of monetised mobile impression volumes, the americas are still leading (48%), followed by emea (29%) and apac (23%).despite mobile now being considered a mainstream programmatic ad opportunity ad spend is expected to increase from 43% in 2017 to 64% in 2021.interestingly, the index highlighted the increased interest in open exchanges with mobile impression volumes jumping 56% in q1 2018.us mobile programmatic ad spend through open exchanges is expected to increase 22.3% to $7.4 billion in 2018.meanwhile, mobile private marketplace impressions expanded 43% in volume in q1 2018 with the news vertical leading, but business & financial categories seeing the strongest lift compared to q1 2017.mobile video...
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tremor video and cubiq launch geo-behavioural targeting solution for ott devices
tremor video dsp, the programmatic video platform, and cuebiq, the location intelligence and measurement firm, have partnered to roll out a geo-behavioural targeting solution for over-the-top (ott) devices.the partnership will see agency mullenlowe mediahub trial the hyper-targeting for its clients.“our partnership with tremor video dsp has enabled our clients to leverage ott strategically using custom geo-behavioral audiences,” said jade watts, svp, group media director at mediahub. “we are excited that our clients will be the first to benefit from this unique offering to meet their brand objectives.”for brands that are using the tremor video dsp proximity plus solution powered by cuebiq’s insights, targeting has now been extended to include viewable and fraud-free inventory on connected tv.cuebiq runs one of the largest location databases in the us and can leverage its proprietary sdk methodology to collect location data from opted-in, anonymous users.cuebiq then analyses the data using machine learning algorithms. for advertisers this offers the potential to reach households on screen when they are watching video. abbey thomas, cmo, tremor video dsp, added:“our partnership with cuebiq represents an exciting next phase in our ongoing commitment to advancing video across all screens including ctv. applying insights about offline consumer behaviors to the tv screen is an exciting value proposition for marketers and we are committed to investing in opportunities ...
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instagram launches mute button
instagram will be launching a mute butting that lets users hide posts from accounts they follow. just like on facebook, muting a post or account won’t lead to a user unfollowing that account.the social picture network made the change in an effort to offer an increasingly personalised experience for users. additionally, instagram is trying to prevent harassment on its site to ensure a smoother user experience.users may also mute stories instead of just posts. accounts that were muted will still be visible when visited. similarly, if the muted user tags the person who muted their account, a notification will still be sent.similar to parent facebook, account holder who were muted will not be notified.at the same time, muted accounts can be unmuted at any time.the network has yet to specify whether the mute option also affects marketing campaigns and brands, which could potentially reduce their reach and ad effectiveness.social media networks tend to roll out mute buttons only further down the line – once they have enough users who generate regular content. arguably, getting as much content as possible when you’re starting out is an important step for many networks.
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instagram adds reshare stickers and alerts users when they've seen all the posts from the last 48h
instagram has launched some new features including sharing of posts as stickers and alerting users when they’ve seen all the posts from the last 48 hours.users who spot something inspiring in their feeds can now reshare a post as a sticker to their own stories or even add it to a friend’s post. sharing is simple: they just press the paper airplane button below the relevant post they wish to share and from there can create a story.they can customise the background, rotate, scale and move the sticker.importantly, all shared content contains the original instagrammer’s username. that means if users are liking a sticker, they opt to check out more.in addition, the company has rolled out a feature that tells users when they’ve seen everything in a feed. the “you’re all caught up – you’ve seen all new post from the past 48 hours” alert is currently being tested. it tells users that they’ve seen all the posts from the people they follow within the last 48 hours.it’s not entirely clear why instagram chose to test the addition, but it could be a great tool for users who are constantly checking their feeds to ensure they don’t miss out on any posts. perhaps it also caters to instagrammers who have been annoyed that they potentially miss out on posts given that the algorithm seems to cherry-pick posts rather than show them chronologically.instagram ceo kevin systrom later confirmed to techcrunch that the company was indeed building tools to help users manage the...
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81% of digital audio ads are now going to mobile devices in 2018
us advertisers are predicted to spend $1.6 billion on digital audio ads in 2018, with a majority of spend (81.3%) going to mobile devices, according to research by warc.the data also shows that digital audio format targeting features have improved considerably which in turn has made the format more attractive to users. spotify recently announced that half of its ad impressions were now being delivered programmatically.at the same time, podcast ads are still trailing behind a little, but have been shown to offer very specific benefits for advertisers. indeed, studies have highlighted that the format can outperform pre-roll video ads for purchase intent in 57% of cases. additionally, 78% of us consumers are absolutely fine with podcast ads as they value being able to listen for free.“broadcast radio continues to be a staple for advertisers, and its share of display investment has grown in the majority of key markets, most notably china, where reach is high and cpms are low compared to other media,” said james mcdonald, data editor, warc.“in the us, advertisers are investing more in digital audio, lured by the format’s targeting capabilities on platforms such as spotify,” he added. “podcast sponsorship also presents an opportunity, as consumers seem willing to tolerate advertising in exchange for supporting the content they love.”warc also found that display ad spend from broadcast radio dropped 1.6 percentage point over the last decade due to the increase in digit...
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facebook to launch adverts on facebook stories
facebook announced that it has reached a 150 million daily active user (dau) milestone for its facebook stories. it’s the first time in 14 months that the company has broken its silence on the issue. although it’s still short of the 300 million daus on instagram and 450 million daus on whatsapp, it signals a growing opportunity for the social media network.more importantly, the company now plans to test adverts on stories in the us, brazil and mexico.given that stories have picked up pace and may even outperform news feed posts for sharing, according to facebook’s cpo chris cox, it’s not surprising that facebook is rushing in to monetise it.for starters, users in the select countries will be seeing 5-second to 15-second video adverts which they can skip. click-through and call to action buttons are going to follow shortly, but won’t be part of the initial testing of the ads.interestingly, advertisers will also be able to cross-post their instagram stories adverts to facebook stories.  at the same time, facebook is upping the measurement options to make sure marketers are going to give it go.however, in order for stories to become profitable, the company will have to sell a lot of good adverts that can deliver on engagement. that’s usually where competitor snapchat has performed well with its lenses and more creative ai ads.the announcement certainly hasn’t been good news for snap inc which expects to make around $1.19 billion in ad revenue this year.zoheb haj...
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ad summit kyiv 2018 recap
may 16, 2018. early morning. you’d gotten off the train, grabbed your breakfast and uber yourself to the cosmopolite congress hall to join the crowd of several hundred mobile marketers, advertising and affiliate network people, brands, press and media who drove, flew and walked to the adsummit kiev 2018. coffee, coffee more coffee and slow, friendly chats are all over the place. you can definitely say that the night before some people managed to get more sleep than others. ok, let’s see why all these people decided to cut off these two days from their biz schedule to be part of the event. the two-day event had it all – a series of data-packed keynotes, split between two halls and the endless number of chances to strike up a conversation in between. and if a cup of coffee couldn’t break the ice, a tasty cookie certainly did the job. jokes aside, the beauty of an event with keynotes like this is that if you blank on what to start a conversation with your peers, a good keynote with an interesting topic always helps you out.  speaking of keynotes, here are the ones we found great to highlight. mobile experiences in the age of assistancethis is the keynote that kicked in the action at the event and set up expectations for the whole event. dominik woeber of google took the stage to talk about how to improve mobile user expectations and how machine learning tech fits into it. as well as tips on making sure your mobile website visitors won’t leave because of your w...
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mobile now makes up 40% of search ad spend
mobile now represents 40.3% of search advertising spend, according to the latest digital benchmark report q1 2018 by marin software.overall, search ad spend increased 30% in europe, 18% in the uk and 11% in the us. global search spend was up 11% during the quarter.however, despite the rise in search spend, mobile still offers a 33% discount when compared to cost-per-click (cpc) for desktop. this highlights a great opportunity for advertisers to give mobile a try.in particular, personalised ad formats based on browsing behaviour were found to be up 37% compared to the previous year.broken down by category, marin software noted that spend increases were highest within the healthcare (26%) and automotive (21%) sectors.google search cpc was up £0.69 compared to £0.61 in q1 2017. bing search cpc jumped even further to £0.82 from £0.68 in q4 2017.the report noted that there was a slow shift away from single creative ad groups (down from 30% ad spend in q4 2017).meanwhile, the facebook scandal has left its mark with cost per mile (cpm) and click-through rate (cpr) both down for q1 2018.
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mobile app uninstall rate after 30 days is 28% according to appsflyer
the worldwide uninstall rate for apps after 30 days is 28% according to new data provided by app marketing company appsflyer.having analysed a cohort of users who downloaded and installed an app over a period of 30 days, the company found that developers are facing increasingly more demanding user expectations. with nearly three in 10 users uninstalling an app within such a short amount of time, the research sought to uncover why users were opting to get rid of apps altogether.the report also found that developing countries overall had higher uninstall rates compared to more developed countries. appsflyer attributes that to users in these countries needing the space and therefore more frequently uninstalling an app.when it comes to app categories, entertainment apps are the most frequently deleted apps, followed by travel, productivity and communication apps. users expect entertainment apps to deliver and when they don’t they see no reason to keep these apps. meanwhile, finance apps are the least frequently deleted apps.for developers, the data findings indicate that early action is a vital step in securing and retaining app users. indeed, app creators and marketers should monitor uninstall rates to identify significant usage issues early on and be able to repair them.onboarding has to be a seamless experience at first try – otherwise, app makers may lose users instantly. appsflyer recommends ensuring that interactions are strong and engaging.understanding one’s app use...
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average app user lifetime values increase when using retargeting strategies
retargeting is an important strategy in app marketing. however, the success of the strategy depends on successful setup and measurement of retargeting. now, adikteev, the mobile marketing company, has launched a new white paper that delves deeper into the how marketers can measure the impact of their retargeting efforts.according to data collected by adikteev, average user lifetime values increased significantly with retargeting.therefore, marketers shouldn’t wait for their app users to churn before retargeting them, but instead aim to retarget immediately. however, adikteev advises to measure the success of such a strategy by using a control group as well.the white paper also discusses the dilemma of spamming users that many app marketers are facing. the question becomes: when is retargeting considered spammy?the short answer is: it depends on your app type. for some app types, retargeting more often works better than for others.among the features adikteev recommends to improve retargeting are deeplinks, playables and product feed.the company found that deeplinks performed 46% better for a target event. meanwhile, users spending just 11 seconds longer in an interactive ad have a 40% higher likelihood of converting. additionally, product feed helped improve a campaign 34% compared to generic ads.
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packetzoom launches solution to support mobile apps with real-time multiplayer communication
packetzoom, the mobile app performance and in-app ad platform, just launched its mobile connect multiplayer networking solution. mobile connect is part of the company’s mobile networking platform. mobile games are now responsible for half of the industry’s revenues with real-time multiplayer games often leading the charts. developers are often required to build and manage expensive in-house solutions to enable the real-time communication that goes into such an app. with mobile connect, developers are now able to eliminate the need for an in-house infrastructure to offer a public cloud solution instead. it provides a stable and secure connection, quality service and session continuity. “in recent years multiplayer mobile games have proven very popular and lucrative, but the effort required to build a high performance, reliable networking the post packetzoom launches solution to support mobile apps with real-time multiplayer communication appeared first on mobyaffiliates.
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leading advertisers join world federation of advertisers to address digital ad issues
some of the leading global advertisers including procter & gamble, unilever, mastercard, and diageo have come together to join the world federation of advertisers (wfa) to create an improved framework for an improved digital advertising ecosystem.the wfa’s media charter has launched ‘principles for partnership’ that seek to address transparency, brand safety, advertising fraud and viewability.the digital ad industries consist of many players including agencies, ad technology firms and media companies. the wfa guidelines aim to address them to help ensure future ad revenues.stephan loerke, ceo of the wfa, explained:“the digital ecosystem has grown so rapidly, it’s no wonder that it’s far from perfect. but the time for indulgence is over. the largest chunk of the world’s marketing budgets is now invested in digital platforms and advertisers have a right to demand that the money they invest can be clearly tracked and understood. it’s not just about knowing that budgets have been well spent. we also need to be reassured that brand and consumer interests are protected in these new platforms.”additionally, the principles to be implemented into the media value chain set out by the wfa include a zero tolerance toward ad fraud with compensation for a breach, strict brand safety protections, providing complete transparency, setting minimum viewability levels, third-party verification and measurement, removing ‘walled garden’ problems, improving data transparency ...
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mobile ad news weekly - twitter targets trolls, china boosts facebook, snapchat ar ads attract brands
the big playerschina is a huge market for facebook advertising revenue – even though the social media network is actually banned in the country. around 10% or $5 billion of facebook’s revenue comes from china, according to research by pivotal, making the country second-largest in terms of ad spend – only trailing the us.twitter continues to clean up its feed. the microblogging site is now targeting disruptive users, i.e. those who excessively post content that could be considered spam or a nuisance to others.snapchat is seeing some success with its augmented reality (ar) advertising units. it’s likely that the lower cost of the ar ads compared to snapchat lenses could be driving the rising interest.kargo, the mobile advertising company has axed 40 staff. in an effort to change it original advertising model, the company will transfer a majority of its uk members of staff to sublime skinz, the digital advertising network.researchfor 62% of retailers high accuracy in location targeting is very important, according to a new survey by location sciences. the company asked 157 uk retail executives for their opinions on location data. it found that 57% prefer location targeting accuracy to come within 1-5 meters.although mobile and digital media usage is common in austria, the country’s consumers still trust traditional media more. that’s according to new research by emarketer which estimates that 79% of the population in the country will be using their internet regular...
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packetzoom launches solution to support mobile apps with real-time multiplayer communication
packetzoom, the mobile app performance and in-app ad platform, just launched its mobile connect multiplayer networking solution. mobile connect is part of the company’s mobile networking platform.mobile games are now responsible for half of the industry’s revenues with real-time multiplayer games often leading the charts. developers are often required to build and manage expensive in-house solutions to enable the real-time communication that goes into such an app.with mobile connect, developers are now able to eliminate the need for an in-house infrastructure to offer a public cloud solution instead. it provides a stable and secure connection, quality service and session continuity.“in recent years multiplayer mobile games have proven very popular and lucrative, but the effort required to build a high performance, reliable networking layer for multiplayer games represents a significant undertaking for game developers,” said tim wilson, former chief technology officer of glu mobile and packetzoom advisor.“i’ve experienced the void in the gaming space firsthand. packetzoom fills this void via a global udp-based cloud solution that is uniquely positioned to offer an alternative, affordable service to deliver best-in-class performance and reduce complexity and operational cost for multiplayer game developers, while accelerating their title’s time to market.”packetzoom adds that many multiplayer game developers often have the choice between open source protocols an...
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leading advertisers join world federation of advertisers to address digital ad issues
some of the leading global advertisers including procter & gamble, unilever, mastercard, and diageo have come together to join the world federation of advertisers (wfa) to create an improved framework for an improved digital advertising ecosystem.the wfa’s media charter has launched ‘principles for partnership’ that seek to address transparency, brand safety, advertising fraud and viewability.the digital ad industries consist of many players including agencies, ad technology firms and media companies. the wfa guidelines aim to address them to help ensure future ad revenues.stephan loerke, ceo of the wfa, explained:“the digital ecosystem has grown so rapidly, it’s no wonder that it’s far from perfect. but the time for indulgence is over. the largest chunk of the world’s marketing budgets is now invested in digital platforms and advertisers have a right to demand that the money they invest can be clearly tracked and understood. it’s not just about knowing that budgets have been well spent. we also need to be reassured that brand and consumer interests are protected in these new platforms.”additionally, the principles to be implemented into the media value chain set out by the wfa include a zero tolerance toward ad fraud with compensation for a breach, strict brand safety protections, providing complete transparency, setting minimum viewability levels, third-party verification and measurement, removing ‘walled garden’ problems, improving data transparency ...
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snapchat augmented reality ads are attracting more advertisers
snapchat is seeing some success with its augmented reality (ar) advertising units. the company began testing its programmatic ar snap ads back in november 2017. bmw was the first brands to sign up when it launched the bmw x2. the car maker showcased an ar lens for snapchatters to check out a showroom.now, over 100 brands ran the ar ad units, including foot locker, nike and hershey’s according to digiday.furthermore, snap’s cso imran khan reported that 95% of snap ads were programmatic.it’s likely that the lower cost of the ar ads compared to snapchat lenses could be driving the rising interest. snap ads and ar ads are both available at around $3 to $8 cpm programmatically. overall, snap ad prices dropped 65% earlier this year in an effort to open up the platform to all advertisers instead of just focusing on large brands.meanwhile, the company’s lenses attract more premium prices of up to $40,000 per day.during the holiday season, brands foot locker and jordan brand ran four snapchat ar ads and noted average play times of 45 seconds for ar lenses and 4 million impressions.this is good news for snap inc which has been struggling to attract advertisers to satisfy shareholders. in addition, the company continues to focus on growing its audience and broadening its appeal to more advertisers by launching a self-serve platform.
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be part of mobidea’s webinar with andrew payne
you all know that andrew payne is an affiliate marketing expert who has a lot of experience when it comes to working with pop traffic.that’s why mobidea is teaming up with andrew to present an unmissable webinar about pop traffic.in this pop traffic master class, you’ll get to learn about andrew payne’s personal affiliate path, about his own experiences and expertise, and you’ll also get to know how he launches profitable pop traffic campaigns!apart from an incredible chance to learn more with an industry pro, this webinar will also allow you to take advantage of a major prize: an adplexity bonus that’s gonna be waiting for you at the end of this webinar!ready to learn everything you need to know about pop traffic with andrew payne and mobidea?register here
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the true value of organic and paid users
as the number of apps in the app store increases and discoverability becomes more difficult, app marketers increasingly turn to paid user acquisition to grow their user base. but which type of user provides your business with more value, organic users or paid. an organic install occurs when a user downloads an app without directly responding to a mobile advertising campaign. the install is not attributed to a specific install source and therefore is considered organic. in other words, all of their impressions of your app, online and offline, drove the user to visit the app store independently and download your app.a paid install however, occurs when a user downloads an app as a direct result of clicking on a paid ad. these users needed that extra push to be convinced they needed your app.there is a common conception that organic users are more valuable to your business than those from paid downloads.click here to get insight into the value of organic versus paid users.
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twitter now filters disruptive content from trolls by hiding the tweets
twitter continues to clean up its feed. the microblogging site is now targeting disruptive users, i.e. those who excessively post content that could be considered spam or a nuisance to others.often such users aren’t being reported for the content they post, however, they can have a negative impact on other users by consistently posting irrelevant content.a new twitter algorithm will be filtering such conversations to feature them less prominently in feeds. if a user happens to be interested in viewing the content, they can choose to ‘show more replies’ or see more of the post.the newly installed algorithm detects trolls by using behavioural cues. these show when an account takes on the characteristics of a typical troll. for example, trolls tend to not confirm their email address, often sign up for more than one account, and excessively tweet or mention other twitter accounts.additionally, twitter will be monitoring the connections of such accounts with others.according to the company, such tweet behaviours also violate its policies. however, the tweets themselves do not infringe on its policies, which means the company will be filtering it instead of deleting the user accounts.according to initial tests, twitter noted that there had been 4% fewer abuse reports from search and 8% fewer abuse reports from conversations. s fewer people are seeing disruptive tweets, they have fewer reasons to report them to twitter.“our work is far from done. this is only one part of our...
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be part of mobidea’s webinar with andrew payne
you all know that andrew payne is an affiliate marketing expert who has a lot of experience when it comes to working with pop traffic.that’s why mobidea is teaming up with andrew to present an unmissable webinar about pop traffic.in this pop traffic master class, you’ll get to learn about andrew payne’s personal affiliate path, about his own experiences and expertise, and you’ll also get to know how he launches profitable pop traffic campaigns!apart from an incredible chance to learn more with an industry pro, this webinar will also allow you to take advantage of a major prize: an adplexity bonus that’s gonna be waiting for you at the end of this webinar!ready to learn everything you need to know about pop traffic with andrew payne and mobidea?register here
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around 10% of facebook’s mobile and digital ad revenue comes from china
china is a huge market for facebook advertising revenue – even though the social media network is actually banned in the country. around 10% or $5 billion of facebook’s revenue comes from china, according to research by pivotal, making the country second-largest in terms of ad spend – only trailing the us.according to brian wieser, a research analyst at pivotal and the report, facebook recently changed the way its revenue can be viewed. that means it is now disclosing the billing addresses of advertisers.the report also predicts that around $1 billion to $1.5 billion of the revenue on facebook can be attributed to mobile app developers. the rest is coming from different industries.it is expected that china will likely increase ad spend on facebook in the near future, which could up the competitive space for us-based advertisers.instead of merely catering ads to its own local market, chinese marketers and brands understand the benefits of reaching audiences worldwide. for example, many phones and mobile gaming apps are coming out of china already.“chinese companies want to reach consumers overseas for either business-to-business or business-to-consumer,” saul gitlin, a senior marketer at mount sinai international told adage. “the biggest chunk is likely advertising from chinese businesses large and small that are trying to reach consumers overseas.”however, the launch of agencies based in china that cater to facebook advertising is increasing only slowly. cheetah...
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app promotion summit nyc early booking discount ends this week
with just 6 weeks to go before app promotion summit returns to nyc, the great news is that the conference is shaping up very nicely in every way possible. very nicely indeed.at this point our sole aim is to fill the room with people like you – people who want to be leading the app marketing industry. we know that the higher the quality of the delegation, the higher the quality of the interaction and, therefore, the outcomes.which is why we’d like to remind you that the early booking discount period expires this friday (18th may), meaning that this is the ideal time to reserve your ticket at a nicely reduced price.registrations are up massively on last year and the agenda is now 90% finalized with senior experts from business insider, dubsmash and babbel filling the last few places in the speaker faculty.the discount period is winding down and space in the room running out, so now’s the time to secure your place: http://apppromotionsummit.com/nyc/register/all the best,james, andrew & mattheworganisersapp promotion [email protected]://apppromotionsummit.comfor industry news and event information follow @apppromotion
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social media deemed the least trustworthy news source – 51% of brits use mobiles to read news
roughly two-thirds of consumers are making an effort to search for news sources they trust, according to new research by teads, the outstream video provider and video ad marketplace.having surveyed 16,000 consumers across eight countries, the company found that 75% of respondents were keen to look for trustworthy news site due to the recent rise in fake news.the majority of respondents said they read the news up to five times per day. british consumers are mostly reading the news in the morning – in print format or online – and again in the evening via tv.the study also found that 51% of brits preferred to read their news on mobile devices. those aged 35-44 years were more likely to read online news compared to other age groups.emily brewer, head of uk publishing at teads, said:“this research shows that consumers are valuing news more than ever. quality journalism is a crucial part of the free web and we are proud to be collaborating with many publishers contributing to this in the uk. we know that sustaining innovative and non-intrusive ad experiences is key to supporting publishers, and with our combined reach, we are able to be stronger than the sum of our parts.”online and tv were the media sources that resulted in the strongest attention being paid.at the same time, social media is deemed the least trusted news source for both content and ads. despite 62% of consumers reading social media news content, just 11% actually trust brand ads on the media platform. inde...
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