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japan's smartphone usage increases by 8%
japan’s smartphone usage is estimated to increase by 3% in 2018 to 70.8 million – representing 56.1% of the population. the latest forecast by emarketer predicts that japan’s attraction to smartphones does however still come in behind other countries in the asia pacific region.both south korea and singapore are estimated to have smartphone adoption rates of 75% in 2018 despite both having a smaller population than japan.emarketer attributes the weaker smartphone penetration in japan to the country’s larger percentage of an older population. after all, 25% of the country is over 65 years of age.additionally, both smartphones and data plans tend to be more expensive in japan compared to other neighbouring countries.“the feature phone is still relevant in japan thanks to the older population who have yet to find it necessary to purchase a smartphone,” explained chris bendtsen, senior forecasting analyst at emarketer.“for this group, the desktop/laptop is the preferred portal to the online world, and there isn’t a need for on-the-go access with a smaller device. the smartphone population is by no means a small number, but the fact that feature phones aren’t a thing of the past is unique in japan compared to other developed countries.”similarly, a survey by the country’s ministry of internal affairs and communications found that 54% of respondents were now using their smartphones to access the internet. another 49% were still using their pcs and 19% were usin...
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snapchat finds it hard to attract marketers trailing other social media platforms
snap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. the company has been working hard since then to turn things around by boosting ad access as well as options of formats and better measurement tools.now, data from statista highlights that overall advertisers and brands were just slightly more interested in placing their ads on snapchat in q1 2018 compared to the time before the company went public.instead, marketers are more interested in working with other social media platforms including facebook, instagram, and youtube.snap has been facing a row of user criticism since it decided to redesign its app. the overhaul has left users confused and marketers perplexed, leading to overall slower user growth.it’s unclear if the company’s efforts in ad development and ad tech can help attract advertisers if the users aren’t there in the first place.interestingly, interest in placing ads with twitter and pinterest also dropped between quarters.
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apple rolls out creative tests for search ads in app store
mobile app developers and advertisers are now able to test more ad variations in the app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.apple launched creative sets as part of search ads to enable marketers to run additional creative features.up to 10 creative sets can be chosen per group. marketers can also refine their screenshots by gender, age and location. in addition, apple’s search ad machine learning algorithm improves user response.the process is straightforward. users simply upload three different app previews and up to 10 screenshots, which are reviewed by apple. they then choose the previews and screenshots they would like to be shown as part of a creative set during their ad.however, the order of the creative set is a little restricted to the order that screenshots are uploaded in. similarly, once assets of the creative set are saved, they cannot be changed.apple advises that developers plan their creative sets with app updates.if a developers decides to change or remove assets from a product page, this could also have an effect on the creative set and result in pausing should its assets drop below the required minimum.once a creative set is set up, performance can be measured. apple now also provides measurements for text and visuals, which provides improved insights into ad performance.
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google trials in-app adverts on google feed
google appears to be testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.google feed can be customised by consumers to suit their interests and needs. the feed is displayed on the google app and lets users hone in on their personalised preferences for content to be displayed.the new ad placements resemble other content. however, they are clearly marked as an “ad” in the left-hand corner.it’s not entirely clear which marketers or brands are taking part in testing or even how many consumers are seeing these ads. however, the tests could mark a slight refocus in strategy for google, which is trying to improve its google app capabilities to avoid users abandoning search for specific apps.google feed has been a blank canvas so far, but the addition of personalised content could help keep users more engaged on mobile devices. it’s not surprising that google would add adverts to this mix.however, there’s always the danger that some users could be disturbed by the move. therefore, the search giant will have to carefully place its ads and make sure that targeting remains precise and in line with consumer interests.
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tune integrates with apple to provide insights into app reinstalls
mobile app marketers can now find out more about why smartphone users reinstall apps. apple has just partnered with mobile ad company tune to provide data and insights on new and returning app users.as part of an integration with apple search ads attribution api, tune can now offer its clients additional insights about their app conversions.the company is one of the first to make use of apple’s updated attribution api for app measurements.according to a report by tune, 42% of app installs are now reinstalls. there are various reasons why users may reinstall an app, but the main reason seems to be that users are willing to simply give an app another go.“until now, mobile marketing experts have lacked a definitive means to measure app reinstalls, and consequently have remained widely unaware of them,” john koetsier, a tune author wrote in a new report by the company. “the prevalence of reinstalls worldwide coupled with a new capability to measure them will massively impact how mobile marketers approach retention, engagement, and user acquisition.”the report also noted that search was leading 65% of app reinstalls and games were reinstalled 55% more often than other app categories. meanwhile, productivity, social and travel apps were those with the highest percentage of reinstalls.“access to this data will enable our customers to measure app redownloads accurately, then tailor marketing efforts to increase customer retention,” added peter hamilton, ceo of tune. “...
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pubmatic and publicis media launch private marketplace in asia pacific
pubmatic, the company that provides automation and programmatic tools for publishers, has just announced a partnership with publicis media. together, the companies are launching a targeted private marketplace (pmp) in asia pacific just in time for the russia world cup.“as brand spend increasingly shifts to programmatic, we have seen buyers such as publicis media demand more sophisticated pmps with increased capabilities without having to choose between quality or scale,” added jason barnes, cro apac at pubmatic.it will provide unique sports audience segments for pubmatic premium asia and global publishers.initially, only marketers in singapore, indonesia, vietnam, thailand, and the philippines will have access to the pmp.“while programmatic private marketplaces offer greater assurances of better quality inventory, they still need to improve to gain the confidence of advertisers and planners alike.  whether it is more reliable pacing and delivery or greater scale when combining inventory and data, there is still a bit of a way to go,” explained jonathan mackenzie, managing director at publicis media asia pacific. “at publicis media, we are excited to partner with pubmatic around the world cup to provide the best inventory and data solution to all publicis media brands”
Tags : pubmatic and publicis media launch private marketplace in asia pacific - media ,publicis ,pubmatic ,asia ,pacific ,inventory ,publicis media ,asia pacific ,private marketplace pubmatic and publicis media launch private marketplace in asia pacific
snapchat partners with tyroo to expand app advertising opportunities to india
snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat.tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors. however, this year may be an excellent time for snapchat to enter the indian market given the growing number of smartphone users in the country.roughly a quarter of the population or 337 million people in india are using a smartphone in 2018 according to emarketer, representing an increase of 16% compared to previous years.snap inc will be launching its three main products to the indian market, including the augmented reality lenses, filters and snapchat stories.“this strategic partnership with tyroo will allow us to bring snapchat to more advertisers in india, and help them see the value in connecting with our highly-engaged users through the most fun and effective ad products on the market,” explained geoffrey reed, head of international expansion at snapchat.as part of the deal, the companies have agreed on a revenue-sharing model. however, it is not clear what the exact terms are.snap inc is increasingly under pressure to expand to other markets given slowing user growth in the us. at the start of the year, snapchat also faced repeated criticism over its app redesign which confused users and marketers alike.
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how to build an effective mobile app marketing strategy
this article was first published on gowide blog. the first thing you consider when creating a new mobile application is the development process. it requires a significant amount of time and money to invest. however, advertising is much more important sometimes. imagine you launch a good and exclusive app or a game. it may be a hit but you cannot generate revenue from your invention unless you gain your audience.that’s why application marketing plays an essential role in your business success. let’s try to define the best ways of the digital product promotion. the ideas listed below will help you to build a solid marketing plan and achieve great results. where to start to elaborate a good mobile app marketing strategy you need to study your audience first. how to do it properly?try to depict your potential user base. define your market. what people do you build your product for? what problems can your app solve? where are your target customers? what sites, social media groups do they visit?the first step is the creation of the user persona. that’s a detailed portrait of your core consumer. be specific when building such profiles. include as many details as you can.imagine the age of a user, gender, his or her lifestyle, likes, and dislikes, level of income, favorite mobile apps or products, etc. the information you can gather is inexhaustible. you need to create more than one persona. any app relates to several groups of targeted customers. try to define and describe eac...
Tags : how to build an effective mobile app marketing strategy - your ,marketing ,first ,what ,find ,with ,your invention ,your audience ,social media ,make your ,your product how to build an effective mobile app marketing strategy
mobile fraudsters turn to cryptocurrency, fewer apps blacklisted
 the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. however, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017 to 1,981 in q1 2018.riskiq further warned that some blacklisted apps were now masquerading as bitcoin exchanges or wallets in an attempt to abuse the popularity of cryptocurrencies. the rise also signals that digital currencies are becoming more attractive.in march 2018, riskiq identified an app called calendar 2 on the apple app store which mined monero digital currency on user devices. despite disclosing that they were mining, the developers had it set to default rather than giving users the option. the app has since been pulled from the app store due to bugs.the report concludes:“users should be discerning and skeptical when downloading anything and have passive protection such as antivirus software along with regular backups. watch ...
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pinterest rolls out whole-screen promoted video ads
pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content.previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.promoted videos are a game changer and significantly change these options for advertisers.roughly 42 million people in the us are now using the site to check out entertainment ideas. therefore, pinterest also announced the hire of tina pukonen to head its entertainment strategy and mike chuthakieo to lead industry sales.pinterest offers some potentially interesting and different opportunities for marketers compared to competitors such as facebook.people come to the site to check out ideas and creative adverts can do precisely that – plant an idea. with hobby enthusiasts flocking to the site to check out recipes or party entertainment ideas, advertisers are in a unique position to reach these consumers.
Tags : pinterest rolls out whole-screen promoted video ads - site ,pinterest ,check ,entertainment ,ideas ,screen ,entertainment ideas ,promoted video pinterest rolls out whole-screen promoted video ads
creative clicks adds protected media’s anti-fraud solution to ensure fraud-free mobile ads
creative clicks, the data marketing platform for mobile, has now implemented protected media’s fraud detection and prevention solution in an effort to clean up its ad inventory. at the same time, it hopes to validate publisher traffic. the move is part of the company’s efforts to guarantee agencies fraud-free ad traffic.“protected media provides fraud detection with an unprecedented level of granularity,” said michal ivry, director of video & native advertising at creative clicks. “we provide transparency and effectiveness to our customers and protected media empowers us to expand this to our traffic quality.”according to research by adjust, ad fraud rates on mobile doubled in 2017, with sdk spoofing now responsible for 37% of all app install fraud.the mobile ad ecosystem is complex and therefore subject to attack by fraudsters. marketing companies such as creative clicks are now taking measures into their own hands by integrating third-party solutions to ensure advertisers are purchasing real views and not bot traffic.protected media’s solution offers a multi-layered ad fraud detection and prevention suite to identify bad traffic.“creative clicks is a great partner for us because they understand that transparency and cleaning up inventory is a prerequisite for providing their supply and demand partners with significant roi,” said amichai zuntz, evp sales at protected media.“we leverage a number of methodologies including ai and machine learning as well as...
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mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool
the big playerssnapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps.mobile app developers and advertisers are now able to test more ad variations in the apple app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.google is testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat. tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors.pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content. previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.researchsnap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. data from statista highlights that overall advertisers and brands were just slightly more inter...
Tags : mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool - mobile ,snapchat ,apps ,company ,time ,their ,2018 compared ,asia pacific ,promoted video ,tyroo will ,with their mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool
mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool
the big playerssnapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps.mobile app developers and advertisers are now able to test more ad variations in the apple app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.google is testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat. tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors.pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content. previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.researchsnap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. data from statista highlights that overall advertisers and brands were just slightly more inter...
Tags : mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool - mobile ,snapchat ,apps ,company ,time ,their ,2018 compared ,asia pacific ,promoted video ,tyroo will ,with their mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool
snapchat finds it hard to attract marketers trailing other social media platforms
snap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. the company has been working hard since then to turn things around by boosting ad access as well as options of formats and better measurement tools.now, data from statista highlights that overall advertisers and brands were just slightly more interested in placing their ads on snapchat in q1 2018 compared to the time before the company went public.instead, marketers are more interested in working with other social media platforms including facebook, instagram, and youtube.snap has been facing a row of user criticism since it decided to redesign its app. the overhaul has left users confused and marketers perplexed, leading to overall slower user growth.it’s unclear if the company’s efforts in ad development and ad tech can help attract advertisers if the users aren’t there in the first place.interestingly, interest in placing ads with twitter and pinterest also dropped between quarters.
Tags : snapchat finds it hard to attract marketers trailing other social media platforms - marketers ,advertisers ,media platforms ,social media ,other social ,more interested ,social media platforms ,other social media snapchat finds it hard to attract marketers trailing other social media platforms
mobile fraudsters turn to cryptocurrency, fewer apps blacklisted
the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. however, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017 to 1,981 in q1 2018.riskiq further warned that some blacklisted apps were now masquerading as bitcoin exchanges or wallets in an attempt to abuse the popularity of cryptocurrencies. the rise also signals that digital currencies are becoming more attractive.in march 2018, riskiq identified an app called calendar 2 on the apple app store which mined monero digital currency on user devices. despite disclosing that they were mining, the developers had it set to default rather than giving users the option. the app has since been pulled from the app store due to bugs.the report concludes:“users should be discerning and skeptical when downloading anything and have passive protection such as antivirus software along with regular backups. watch ou...
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pinterest rolls out whole-screen promoted video ads
pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content.previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.promoted videos are a game changer and significantly change these options for advertisers.roughly 42 million people in the us are now using the site to check out entertainment ideas. therefore, pinterest also announced the hire of tina pukonen to head its entertainment strategy and mike chuthakieo to lead industry sales.pinterest offers some potentially interesting and different opportunities for marketers compared to competitors such as facebook.people come to the site to check out ideas and creative adverts can do precisely that – plant an idea. with hobby enthusiasts flocking to the site to check out recipes or party entertainment ideas, advertisers are in a unique position to reach these consumers.
Tags : pinterest rolls out whole-screen promoted video ads - site ,pinterest ,check ,entertainment ,ideas ,screen ,entertainment ideas ,promoted video pinterest rolls out whole-screen promoted video ads
creative clicks adds protected media’s anti-fraud solution to ensure fraud-free mobile ads
creative clicks, the data marketing platform for mobile, has now implemented protected media’s fraud detection and prevention solution in an effort to clean up its ad inventory. at the same time, it hopes to validate publisher traffic. the move is part of the company’s efforts to guarantee agencies fraud-free ad traffic.“protected media provides fraud detection with an unprecedented level of granularity,” said michal ivry, director of video & native advertising at creative clicks. “we provide transparency and effectiveness to our customers and protected media empowers us to expand this to our traffic quality.”according to research by adjust, ad fraud rates on mobile doubled in 2017, with sdk spoofing now responsible for 37% of all app install fraud.the mobile ad ecosystem is complex and therefore subject to attack by fraudsters. marketing companies such as creative clicks are now taking measures into their own hands by integrating third-party solutions to ensure advertisers are purchasing real views and not bot traffic.protected media’s solution offers a multi-layered ad fraud detection and prevention suite to identify bad traffic.“creative clicks is a great partner for us because they understand that transparency and cleaning up inventory is a prerequisite for providing their supply and demand partners with significant roi,” said amichai zuntz, evp sales at protected media.“we leverage a number of methodologies including ai and machine learning as well as...
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mobile fraudsters turn to cryptocurrency, fewer apps blacklisted
the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. overall, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017 to 1,981 in q1 2018.riskiq further warned that some blacklisted apps were now masquerading as bitcoin exchanges or wallets in an attempt to abuse the popularity of cryptocurrencies. the rise also signals that digital currencies are becoming more attractive.in march 2018, riskiq identified an app called calendar 2 on the apple app store which mined monero digital currency on user devices. despite disclosing that they were mining, the developers had it set to default rather than giving users the option. the app has since been pulled from the app store due to bugs.the report concludes:“users should be discerning and skeptical when downloading anything and have passive protection such as antivirus software along with regular backups. watch ou...
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snapchat now lets users share their locations privately
snapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps. however, this time around, users get to select whom they wish to share their location details with. this allows them to ensure that only select friends can see where they are. snapchat confirmed the feature to techcrunch. snap maps will be launching over the coming weeks. once a user shares his/her location, it will appear on a messaging threat with the chosen recipient. the only requisite for the tool is that users are already following each other. this means that people cannot be spammed with unrelated location updates from users they the post snapchat now lets users share their locations privately appeared first on mobyaffiliates.
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snapchat partners with tyroo to expand app advertising opportunities to india
snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat. tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors. however, this year may be an excellent time for snapchat to enter the indian market given the growing number of smartphone users in the country. roughly a quarter of the population or 337 million people in india are using a smartphone in 2018 according to emarketer, representing an increase of 16% compared to previous years. snap inc will be launching its three main products to the indian market, including the augmented reality lenses, filters and snapchat the post snapchat partners with tyroo to expand app advertising opportunities to india appeared first on mobyaffiliates.
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how to build an effective mobile app marketing strategy
this article was first published on gowide blog.the first thing you consider when creating a new mobile application is the development process. it requires a significant amount of time and money to invest. however, advertising is much more important sometimes. imagine you launch a good and exclusive app or a game. it may be a hit but you cannot generate revenue from your invention unless you gain your audience.that’s why application marketing plays an essential role in your business success. let’s try to define the best ways of the digital product promotion. the ideas listed below will help you to build a solid marketing plan and achieve great results.where to startto elaborate a good mobile app marketing strategy you need to study your audience first. how to do it properly?try to depict your potential user base. define your market. what people do you build your product for? what problems can your app solve? where are your target customers? what sites, social media groups do they visit?the first step is the creation of the user persona. that’s a detailed portrait of your core consumer. be specific when building such profiles. include as many details as you can.imagine the age of a user, gender, his or her lifestyle, likes, and dislikes, level of income, favorite mobile apps or products, etc. the information you can gather is inexhaustible. you need to create more than one persona. any app relates to several groups of targeted customers. try to define and describe each c...
Tags : how to build an effective mobile app marketing strategy - your ,marketing ,first ,find ,with ,what ,your invention ,your audience ,social media ,make your ,your product how to build an effective mobile app marketing strategy
pubmatic and publicis media launch private marketplace in asia pacific
pubmatic, the company that provides automation and programmatic tools for publishers, has just announced a partnership with publicis media. together, the companies are launching a targeted private marketplace (pmp) in asia pacific just in time for the russia world cup.“as brand spend increasingly shifts to programmatic, we have seen buyers such as publicis media demand more sophisticated pmps with increased capabilities without having to choose between quality or scale,” added jason barnes, cro apac at pubmatic.it will provide unique sports audience segments for pubmatic premium asia and global publishers.initially, only marketers in singapore, indonesia, vietnam, thailand, and the philippines will have access to the pmp.“while programmatic private marketplaces offer greater assurances of better quality inventory, they still need to improve to gain the confidence of advertisers and planners alike.  whether it is more reliable pacing and delivery or greater scale when combining inventory and data, there is still a bit of a way to go,” explained jonathan mackenzie, managing director at publicis media asia pacific. “at publicis media, we are excited to partner with pubmatic around the world cup to provide the best inventory and data solution to all publicis media brands”
Tags : pubmatic and publicis media launch private marketplace in asia pacific - media ,publicis ,pubmatic ,asia ,pacific ,inventory ,publicis media ,asia pacific ,private marketplace pubmatic and publicis media launch private marketplace in asia pacific
snapchat partners with tyroo to expand app advertising opportunities to india
snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat.tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors. however, this year may be an excellent time for snapchat to enter the indian market given the growing number of smartphone users in the country.roughly a quarter of the population or 337 million people in india are using a smartphone in 2018 according to emarketer, representing an increase of 16% compared to previous years.snap inc will be launching its three main products to the indian market, including the augmented reality lenses, filters and snapchat stories.“this strategic partnership with tyroo will allow us to bring snapchat to more advertisers in india, and help them see the value in connecting with our highly-engaged users through the most fun and effective ad products on the market,” explained geoffrey reed, head of international expansion at snapchat.as part of the deal, the companies have agreed on a revenue-sharing model. however, it is not clear what the exact terms are.snap inc is increasingly under pressure to expand to other markets given slowing user growth in the us. at the start of the year, snapchat also faced repeated criticism over its app redesign which confused users and marketers alike.
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tune integrates with apple to provide insights into app reinstalls
mobile app marketers can now find out more about why smartphone users reinstall apps. apple has just partnered with mobile ad company tune to provide data and insights on new and returning app users.as part of an integration with apple search ads attribution api, tune can now offer its clients additional insights about their app conversions.the company is one of the first to make use of apple’s updated attribution api for app measurements.according to a report by tune, 42% of app installs are now reinstalls. there are various reasons why users may reinstall an app, but the main reason seems to be that users are willing to simply give an app another go.“until now, mobile marketing experts have lacked a definitive means to measure app reinstalls, and consequently have remained widely unaware of them,” john koetsier, a tune author wrote in a new report by the company. “the prevalence of reinstalls worldwide coupled with a new capability to measure them will massively impact how mobile marketers approach retention, engagement, and user acquisition.”the report also noted that search was leading 65% of app reinstalls and games were reinstalled 55% more often than other app categories. meanwhile, productivity, social and travel apps were those with the highest percentage of reinstalls.“access to this data will enable our customers to measure app redownloads accurately, then tailor marketing efforts to increase customer retention,” added peter hamilton, ceo of tune. “...
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apple rolls out creative tests for search ads in app store
mobile app developers and advertisers are now able to test more ad variations in the app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.apple launched creative sets as part of search ads to enable marketers to run additional creative features.up to 10 creative sets can be chosen per group. marketers can also refine their screenshots by gender, age and location. in addition, apple’s search ad machine learning algorithm improves user response.the process is straightforward. users simply upload three different app previews and up to 10 screenshots, which are reviewed by apple. they then choose the previews and screenshots they would like to be shown as part of a creative set during their ad.however, the order of the creative set is a little restricted to the order that screenshots are uploaded in. similarly, once assets of the creative set are saved, they cannot be changed.apple advises that developers plan their creative sets with app updates.if a developers decides to change or remove assets from a product page, this could also have an effect on the creative set and result in pausing should its assets drop below the required minimum.once a creative set is set up, performance can be measured. apple now also provides measurements for text and visuals, which provides improved insights into ad performance.
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google trials in-app adverts on google feed
google appears to be testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.google feed can be customised by consumers to suit their interests and needs. the feed is displayed on the google app and lets users hone in on their personalised preferences for content to be displayed.the new ad placements resemble other content. however, they are clearly marked as an “ad” in the left-hand corner.it’s not entirely clear which marketers or brands are taking part in testing or even how many consumers are seeing these ads. however, the tests could mark a slight refocus in strategy for google, which is trying to improve its google app capabilities to avoid users abandoning search for specific apps.google feed has been a blank canvas so far, but the addition of personalised content could help keep users more engaged on mobile devices. it’s not surprising that google would add adverts to this mix.however, there’s always the danger that some users could be disturbed by the move. therefore, the search giant will have to carefully place its ads and make sure that targeting remains precise and in line with consumer interests.
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snapchat finds it hard to attract marketers trailing other social media platforms
snap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. the company has been working hard since then to turn things around by boosting ad access as well as options of formats and better measurement tools.now, data from statista highlights that overall advertisers and brands were just slightly more interested in placing their ads on snapchat in q1 2018 compared to the time before the company went public.instead, marketers are more interested in working with other social media platforms including facebook, instagram, and youtube. snap has been facing a row of user criticism since it decided to redesign its app. the overhaul has left users confused and marketers perplexed, leading to overall slower user growth. it’s unclear if the company’s efforts in ad development and ad tech can help attract advertisers if the users aren’t there in the first place.interestingly, interest in placing ads with twitter and pinterest also dropped between quarters.
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snapchat now lets users share their locations privately
snapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps.however, this time around, users get to select whom they wish to share their location details with. this allows them to ensure that only select friends can see where they are.snapchat confirmed the feature to techcrunch. snap maps will be launching over the coming weeks.once a user shares his/her location, it will appear on a messaging threat with the chosen recipient. the only requisite for the tool is that users are already following each other. this means that people cannot be spammed with unrelated location updates from users they may not follow or even know.additionally, locations remain active for just 8 hours before they disappear and can be cancelled up to that time point.although the snap map update may be met with some criticism, in time it could also be a unique differentiator for the app. that is, until instagram starts copying it.
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japan's smartphone usage increases by 8%
japan’s smartphone usage is estimated to increase by 3% in 2018 to 70.8 million – representing 56.1% of the population. the latest forecast by emarketer predicts that japan’s attraction to smartphones does however still come in behind other countries in the asia pacific region.both south korea and singapore are estimated to have smartphone adoption rates of 75% in 2018 despite both having a smaller population than japan.emarketer attributes the weaker smartphone penetration in japan to the country’s larger percentage of an older population. after all, 25% of the country is over 65 years of age.additionally, both smartphones and data plans tend to be more expensive in japan compared to other neighbouring countries.“the feature phone is still relevant in japan thanks to the older population who have yet to find it necessary to purchase a smartphone,” explained chris bendtsen, senior forecasting analyst at emarketer.“for this group, the desktop/laptop is the preferred portal to the online world, and there isn’t a need for on-the-go access with a smaller device. the smartphone population is by no means a small number, but the fact that feature phones aren’t a thing of the past is unique in japan compared to other developed countries.”similarly, a survey by the country’s ministry of internal affairs and communications found that 54% of respondents were now using their smartphones to access the internet. another 49% were still using their pcs and 19% were usin...
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personalisation is a core trend in 2018 according to marketers
connectivity is becoming an increasingly important topic within marketing departments. according to a survey of 538 participants by widen, the maker of a digital asset management software, marketers consider digitally connected integrations such as email marketing automation, customer relationship management and file-sharing solutions as the most important.76% of those surveyed said they were already integrating two or more of their digital work tools.personalisation was seen as the core trends for 2018, followed by marketing roi and digital transformation.among the most useful tools marketers employ to achieve personalisation are data and analytical strategies, dedicated teams and marketing automation strategies.another 93% of respondents said they considered personalisation an attainable goal. however, 58% felt unsure of how they could best achieve it at scale.additionally, the report found that telling the right story with data was a major challenge for marketers followed by managing data on various platforms and the simplification of data.the report concludes:“people can’t ignore connectivity, nor should they want to. from creative and operational people to content and product marketers, connectivity impacts every single member of the marketing team. but, we need to be strategic about how we connect our teams and tools to maximise resources and achieve our greater business goals.”
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