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 74 indian marketers plan to increase their budget this year says report
74% indian marketers plan to increase their budget this year, says report

Seventy-four per cent Indian marketers plan to increase their budget for 2018, much higher than marketers in Australia (19 per cent), Singapore (25 per cent) and Hong Kong (33 per cent), according to a report on India and other Asia-Pacific countries released by LinkedIn. The key investment areas for Indian marketers include content marketing, marketing automation and video content

92% marketers may launch at least one influencer campaign in 2018: survey

YEAR OF INFLUENCER In 2018, 92 per cent marketers are expected to launch at least one influencer campaign, says a survey report released by influencer marketing platform Zefmo. Eighty-nine per cent of marketers have found the medium of influencer marketing to be effective and 62 per cent is planning to increase their budgetary allocation towards engaging social influencers, it said. STATSPEAK Imapctful influencers according to marketers Why influencer marketing is important? Preferred channels for influencer ...

budget deficit up, tax revenue down, white house says

(WASHINGTON) — The White House says worsening tax revenues will cause the budget deficit to jump to $702 billion this year. That's a $99 billion spike from what was predicted less than two months ago.The report from the Office of Management and Budget comes on the heels of a Congressional Budget Office analysis that scuttled White House claims that its May budget, if implemented to the letter, would balance the federal ledger within 10 years. The OMB report doesn't repeat that claim and instead provides just two years of updated projections.The budget office also says the deficit for the 2018 budget year that starts on Oct. 1 will increase by $149 billion to $589 billion. Last year's deficit registered $585 billion.

fraud and transparency issues top leading concerns for mobile programmatic marke

Whilst marketers may be keen to trade mobile ads 100% programmatically, they’re concerned about high fraud levels and a lack of transparency. According to a survey by Iotec, conducted by OnePoll, among 500 UK marketers, 62% of respondents plan to increase their programmatic ad spend over the coming 12 months.The main reason for companies to invest more in programmatic mobile ads were transparency (27%) as well as a shift of their target audience to mobile (23%) and improvement of the user experience on apps (22%).In addition, a majority of respondents (81%) said they understood the mobile programmatic landscape, compared to 18% who are not entirely clear on programmatic. Overall, many marketers admit that mobile programmatic is rather complex.A third of marketers find programmatic just as

over half of marketers are increasing the number of media sources they use, but

As average digital ad expenditure continues to grow to $224 billion in 2017, with mobile now accounting for 63% of all digital spend, the number of sources marketers are using has steadily increased.According to research by Singular, modern day marketing stacks are a combination of different data and analytical sources, making it harder for teams to effectively analyze and optimize their campaigns.The survey conducted in partnership with app growth company Grow.co, finds that the average digital marketer is now attributing budget to 12 different media sources at any given time. In 2018, at least half (51%) of marketers are planning to increase the number of media sources they use.On average, marketers are using 17 marketing tools and services to run their campaigns.However, just 13% of the

boulder's proposed 2018 budget sees city hike spending by 21%

City Manager Jane Brautigam has proposed a 2018 budget that includes a 21 percent increase in spending compared to this year.In a memo to the City Council — which will open discussions of the budget during a Sept. 12 study session — city staff laid out a plan for a $389.4 million budget.The current budget sits at about $322 million, and the main reason for the substantial proposed increase is that Boulder plans to take on a series of costly capital projects next year, including $32 million in repairs to the Carter Lake Pipeline.With capital spending taken out of the calculation, Boulder's 2018 budget would see a 6.6 percent increase in operating expenses.Among Brautigam's requests for new operating money from the general fund is $750,000 for "community engagement" purposes, including an up

ahead of budget 2018 mixed performance for rail-related stocks

It has been a mixed performance for railway-related stocks at the bourses thus far in calendar year 2018 (CY18) with Larsen & Toubro (L&T), ABB India and Kernex Microsystems rallying up to 25% ahead of the budget 2018 presentation on February 1. On the other hand, Hind Rectifiers, Titagarh Wagons, BEML, Stone India, Stone India and Zicom Electronic have slipped 3% to 17%. By comparison, the S&P BSE Sensex and Nifty 50 index have gained 6% thus far in CY18.Also Read: Budget 2018: A 15-year, Rs 35.3-trillion plan to put Railways on track The rally comes amid reports that the Indian Railways is working on Rs 35.3-trillion investment plan by 2032, pushing up the capital expenditure for the ministry by around 92% annually. The average annual investment, including capacity addition and modernisa

mixed performance for rail-related stocks ahead of budget 2018

It has been a mixed performance for railway-related stocks at the bourses thus far in calendar year 2018 (CY18) with Larsen & Toubro (L&T), ABB India and Kernex Microsystems rallying up to 25% ahead of the budget presentation on February 1. On the other hand, Hind Rectifiers, Titagarh Wagons, BEML, Stone India, Kernex Microsystems, Stone India and Zicom Electronic have slipped 3% to 17%. By comparison, the S&P BSE Sensex and Nifty 50 index have gained 6% thus far in CY18.Also Read: Budget 2018: A 15-year, Rs 35.3-trillion plan to put Railways on track The rally comes amid reports that the Indian Railways is working on Rs 35.3-trillion investment plan by 2032, pushing up the capital expenditure for the ministry by around 92% annually. The average annual investment, including capacity additi

union budget 2018-19 of india: what it is and why it is so important

In a federal country like ours, the constitution of India demarcates the governance structure through a three-tier system – the Union government, state governments, and local governments. In the scheme of distribution of power among them, the central or Union government enjoys the highest position. 
Under Article 112 of the Constitution of India, the central government is constitutionally bound to lay down the ‘annual financial report’ of the country. This report is commonly known as the Union Budget of India.
The Union Budget holds the same character as the budgets of other levels of government, except in the source of revenue and expenditure.
The Union Budget comprises the most extensive account of the Indian government, and it can be considered the statement of the government’s in

video is a preferred app install advertising format for majority of developers

Video continues to be a top choice for app install marketers and now accounts for 57% of all related expenditure, according to AdColony’s latest App Install Marketing Survey.Based on the responses of 100 grossing app developers, the report found that more ad budgets are now being allocated toward video formats, followed by display ads, playable and native ads. Cross promotions and free app networks or offer walls are accounting for just 2% (each) of app install budget allocation.Out of home, print and radio user acquisition campaigns have largely fallen out of favour.The report also noted that app install teams are now busier than ever, with many advertisers localizing for six languages and optimizing their campaigns at least five times per week.The top app install formats according to usa

the cbo deals paul ryan’s health-care plan a major blow

The hotly anticipated Congressional Budget Office report on the Republican replacement for Obamacare found it would increase the number of uninsured Americans by 86 percent.

combating mobile advertising fraud is a top challenge for majority for enterpris

Mobile is fast becoming an important channel for enterprise marketers with 70% of them planning to increase their mobile ad budgets over the coming year. However, just 19% of them have a systematic fraud prevention system in place. That’s according to a survey by Forrester Consulting, commissioned by AppsFlyer, among 250 marketers whose companies are spending at least $1 million on digital advertising.Among the top objectives for mobile advertising are the growth of direct revenue and sales for 88% of marketers, followed by promotion of a company app (84%) and lead generation (83%).However, many of the respondents admitted that they failed to measure and optimize their ad campaigns effectively for mobile. Lack of visibility is still a core issue plaguing the industry. 40% of respondents sa

presstv-us budget deficit will hit $702bn this year

The White House has predicted that the American budget deficit will hit the staggering figure of $702 billion this year, which is $99 billion higher than was predicted in late May. The estimation was made in a report issued by the Office of Management and Budget (OMB) on Friday, the Associated Press reported.The report also suggested the deficit for the fiscal year of 2018 will increase by $149 billion to $589 billion. Budget deficit last year was $585 billion.But the Republican-controlled Congress is already working on spending bills that promise to raise the budget deficit figure even higher by adding to Donald Trump's military spending proposal and ignoring many of the president’s cuts to domestic programs.Read More:The government agency report put the blame on the fault lies with “the

continued rise in criminal cases could strain legal aid qld budget

Legal Aid Queensland could require more funding if the current trend of increasing numbers of criminal cases continues, board chairwoman Margaret McMurdo says.Ms McMurdo said the body experienced a noticeable increase in grants of aid in criminal matters in 2016-17, consistent with a significant rise in criminal cases across the justice system generally.
Legal Aid Queensland board chairwoman Margaret McMurdo has flagged the potential need for more funding. Photo: Supplied."Through careful management, the resulting strains on the organisation's budget have been absorbed this year, but if the trend continues, additional funding is likely to be needed," she warned, writing in Legal Aid Queensland's latest annual report.In 2016-17 there were 26,451 applications for legal aid grants received

donald trump to ask for $716 billion for 2019 defence budget: report

US President Donald Trump is expected to ask for $716 billion for defence spending in the 2019 budget to be unveiled in February, the American media has reported. The figure will represent a seven per cent increase over the 2018 budget, which was yet to be passed through the Congress, The Washington Post quoted an US official as saying on Friday. Trump's request would cover the Pentagon's annual budget as well as spending on ongoing wars and the maintenance of the US nuclear arsenal, said the report. Defence Secretary Jim Mattis unveiled the National Defence Strategy last week, in which he proposed boosting the power of the US military. Mattis said that the country's military competitive edge "has eroded in every domain of warfare" because of inconsistent funding. The increase in defence s

budget 2018: managers want arun jaitley to align tax cycle to calendar year

A Deloitte survey of pre-Budget expectations of managers on personal income tax shows that most give a thumbs-up to aligning the tax year with the calendar year. Jurisdiction-free e-assessment of tax returns, a gradual reduction in personal tax rates in line with changes to the corporation tax structure and enhanced tax breaks for education of kids are among other key Budget 2018 demands from Finance Minister Arun Jaitley.
Indian managers are keen to align the tax year (April-March) with the calendar year (January-December), despite chances of initial hardships. In a survey of around 700-odd managers, a majority of respondents (84 per cent) want the Indian tax year to be changed from the financial year to the calendar year. A little over half (52 per cent) are in favour of bringing agric

budget 2018: tax managers want arun jaitley to align cycle to calendar year

A Deloitte survey of pre-Budget expectations of managers on personal income tax shows that most give a thumbs-up to aligning the tax year with the calendar year. Jurisdiction-free e-assessment of tax returns, a gradual reduction in personal tax rates in line with changes to the corporation tax structure and enhanced tax breaks for education of kids are among other key Budget 2018 demands from Finance Minister Arun Jaitley.
Indian managers are keen to align the tax year (April-March) with the calendar year (January-December), despite chances of initial hardships. In a survey of around 700-odd managers, a majority of respondents (84 per cent) want the Indian tax year to be changed from the financial year to the calendar year. A little over half (52 per cent) are in favour of bringing agric

india's gst to hit bhutanese economy, too: says adb

India's Goods and Services Tax (GST) may have an adverse impact on the Bhutanese economy through trade and revenue channels, the Asian Development Bank (ADB) said in its latest report.The total trade between India and Bhutan was valued at $817 million in 2016-17, up from $750 million a year ago, as per Indian government data. India's exports to Bhutan totalled $509 million while imports came in at 4308 million."India's Goods and Services Tax (GST), implemented in July 2017, may have an adverse impact on the Bhutanese economy... through trade and revenue channels," stated the Asian Development Outlook 2017 Update report.According to the report, Bhutan's imports will likely increase as Indian exports are zero rated under GST, making the imports cheaper."Exports to India will be subjected to

cross-device measurement is tough, but marketers consider location data to be th

For 41% of marketers, the development of a unified cross-channel customer experience is at the top of their list, followed by improving their programmatic ad capabilities. That’s according to new research from PlaceIQ conducted by 451 Research among 200 multi-channel marketers.However, one of the core challenges marketers are facing in order to build more integrated programmes is accurate measurement. Although overall measurement has become easier over the years thanks to the usage of cookies, device IDs and location-enabled smartphones, advertising is becoming ever more complex at the same time.Marketers are facing a variety of challenges such as limited budgets and lack of shared performance goals in addition to measurement.When it comes to measurement tools, over half of respondents con

70% of mobile marketers are now advertising via paid social and search

70% of marketers are now actively advertising on search and social channels. That’s according to a survey of 500 digital marketing managers from leading agencies and brands by Marin Software.As consumers have shifted daily habits to mobile to conduct activities such as shopping, research or communication, marketers have followed this shift and are now boosting their ad budgets within social and search.43% of marketers said they expected their mobile budgets to increase between 10%-30% in 2017. Another 34% are boosting their mobile search budgets by over 30%.Mobile optimised approaches include location extensions to include a business name and address in Google text ads, as well as targeting of previous website visitors when they search for a product. Expanded text ads were also popular (40

shorten comes up short on his ndis levy

Opposition Leader Bill Shorten says a limited Medicare levy hike together with a budget repair can fund the national disability insurance scheme. Labor leader Bill Shorten has been unable to say how much his limited Medicare levy hike on Australians earning more than $87,000 will raise for the national disability insurance scheme.Together with Labor's plan to retain the 2 per cent budget repair levy on high-income earners, a 0.5 per cent increase in the Medicare levy would "roughly" match the government's plan to make all taxpayers pay, he said.But when quizzed twice on ABC radio about an exact figure, Mr Shorten said: "I'll have to go and check our final figures and the costings."Related readingShorten's budget reply targets top earnersBill Shorten wants a Medicare levy increase only for

indian companies invest nearly $18 bn in us; create nearly 113,000 jobs

Indian companies have created more than 113,000 jobs in the US and invested nearly $18 billion in the country, according to an annual report which gives state-by-state breakdown of the tangible investments made and jobs created by 100 Indian firms doing business in America and Puerto Rico.The report titled 'Indian Roots, American Soil', which was released by Confederation of Indian Industry (CII) yesterday, states that Indian companies have also contributed USD 147 million towards corporate social responsibility and $588 million as research and development expenditures in the US.Together, 100 Indian companies employ 113,423 people across 50 states, the District of Columbia and Puerto Rico, the report said, adding that the total value of tangible investments made by these companies exceeds

63% of app developers expect to increase their mobile ad budgets

As mobile industries continue to invest and innovate, app marketers are optimistic about the future. According to a survey by App Annie among 800 app developers and marketers, 65% of respondents believe that the state of the app economy is in an upward trajectory. Just 14% thought that the industry outlook may remain flat instead.App marketers within healthcare, sports and fitness were the most optimistic (70%) followed by gaming app developers (60%).The positive mood has a big effect on ad spend with 63% of respondents expecting their ad budgets to increase and 23% of them believing that they may increase by “a lot”. Publishers within video, shopping, retail and communications app sectors have slightly higher expectations (70%) for budgets to increase.User acquisition continues to be one

presstv-uk arms stocks soar over trump’s budget plan

US President Donald Trump’s plan to increase military spending has given a major boost to British weapons manufacturers in the stock market.Meggit, Rolls-Royce, BAE Systems, and Babcock were some of the companies that reported soaring stocks on Tuesday, a day after Trump announced a "historic" increase in the Pentagon budget.Speaking in a meeting with dozens of state governors at the White House, Trump said Monday that the decision was aimed at rebuilding America’s "depleted military."The following day, Babcock, a UK-based company with more than 35,000 employees worldwide, reported a 4-percent increase in shares.The figure for BAE Systems, a long-time Pentagon partner, was also up 2.2 percent,The same was true for Thales, a French company, which posted a net profit of 946 million euros las

64% of advertisers don't know where their data sources come from

A whopping 95% of marketers are using first- and third-party data, yet 64% of them do not actually know where their data sources are coming from. A new study by Bazaarvoice and Advertising Age has found that despite a general appreciation for data-driven advertising, marketers are looking for more transparency from their data partners.Based on interviews with over 300 marketers, agencies and brands, the use of first and third-party data is expected to continue to grow from 42% of data-driven campaigns in 2017 to 45% next year.However, 28% of agency respondents said they were only somewhat or not familiar with their first-party data. That figure was 18% for brand marketers.The biggest concern with data for advertisers is ‘freshness’ of the data. Advertisers want to make sure they are reachi

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